Four Great Tips on Designing for Disaster Clients – Couples

A majority of design professionals find working with couples extremely hard because it is quite easy to fall into the trap of becoming a part-time family psychologist. We have looked into the most frequent problems that pop up with families and ways to make a cooperative effort the most efficient for all parties.

Designing for a couple might require more psychological skills than usual. Let’s have a look at the most common problems you might face and ways to get out of them with a head held high.

1. Best seekers with low budget

There is nothing wrong about seeking the best, but one of the most common issues with couples is that they quite often have a very different understanding of what the best is and how much they can afford.

Anybody, who has ever been in serious relationships knows, how difficult is to manage a shared budget. Even if you haven’t experienced it yourself, doing a design for a family is the best way to see all the extremes, fights and manipulations to get the control over a family budget. Of course, it is not your job to stop family fights, but it is in your interests to be as efficient as possible and not let them block your project and waste your time.


Luckily, there are quite a number of things you can do with that. First and foremost make sure you have project priorities agreed. Set aside part of the budget for some extra expenses. And if you trap into a fight when your customers argue on whether they should go into a more expensive version of the couch or not, don’t forget to remind them about their initial priorities or offer to spend those extra budget savings on this upgrade.

A wise piece of advice here is not to take anybody’s side, but help your customers find the balance with minimum of your time taken.


2. Decorate it all over

Men are from Mars and women are from Venus. No matter whether this is true or not, quite often men and women do have different aesthetic vision. Women lean to more decorations, whereas men go for minimalism. And when these two aesthetic worlds clash, new world war can start. What should a Designer do, when either side of a couple asks for a completely different style?


The first rule: don’t panic. Of course, this type of couple will make your work harder, but it’s not the end of the world. If you come up with the controversial requirements, try taking the least controversial parts of both of them and organizing them into an accommodating design.

If you can’t find a compromise solution, try to give each member a certain area of control: let one define the color scheme and the other go for furniture selection. Again, talking about their aims and priorities in design helps a lot.

3. We’ve changed our mind

Another typical problem of couples exists where critical design conversations and, more likely, disagreements,  are discussed behind closed doors without your involvement.   As a result, you get plenty change requests.


Before even starting the project agree on the amount of amendment sessions included into the scope (this is a good practice for any type of client). This agreement will at least protect you financially. Another good practice is to discuss reasons for any change requests that are introduced.

Explain to your customers that this way it will be easier for any participant of the process to share the same vision. As a result, this would let you minimize the amount of changes introduced and manage them right away. By reminding the thought process upon which the previous solution was accepted, you will be able to protect those parts of the design that you find most important as well as to call upon the logical side not emotional.

4. Don’t tell anyone

Another side of the couples that are not ready for open discussion is that they will try to approach you separately, without telling their better half, in order to put their own wishes forward. As a result, you have quite controversial ideas and even more work to do.


The best thing you can do here is to make the spec as transparent as possible. You can use professional software like Fohlio, which helps you easily collect product information from any webpage into professional specification list with simple clicks.

It allows sharing whole or part of specification with the interested parties. You can even see if and when your client last review the specs.

Make the process transparent and don’t let yourself be engaged into family problems. Even sending a short follow up after each meeting will help you to avoid the avalanche of changes and keep the right tone of your meetings.

As you see, doing family design is not the easiest path. It would require from you your best political and psychological skills, but with some experience and our pieces of advice, you will manage to get it right.

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3 Ways to Bust Customer Misbeliefs from HGTV and Pinterest

The world of modern architects and interior designers differs a lot from what we had 10 years ago. Introduction of Pinterest and multiple home renovation TV shows have created an inexhaustible source for inspiration for both customers and designers. But there is another side of the story – abundance of information has lead to a bunch of customer misinformation. Let’s see what they are and how to bust them.

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Top-5 Hacks to Brainstorm a Perfect Design with a Tight Deadline

Brainstorming creative ideas can be a slam dunk or a total disaster that soaks up all your time. This is especially true for interior designers, who are brainstorming design concepts. So we have drawn up 5 top brainstorming hacks that will help you find great ideas for your projects and make the creative process more efficient.

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5 Digital Strategies to Promote Products to Interior Designers that Actually Work

In today’s digital era, if you can’t be found online then you barely exist. This works the same way for the products you promote. Having a good online presence can help you reach your interior designer audience 24/7 and increase your sales all over the world with minimum effort. So we picked up five efficient strategies to get your brand noticed online by designers and architects.

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Top Design Picks From NY NOW Home Market Week

We are back from one of the leading interior design shows across the globe, NY NOW Market Week, and we have the best products to tell you about! NY NOW is a great place to explore home and lifestyle brands from all over the world.With over 1000 home vendors, it’s easy to get lost in such a beautiful place with so many options. The work was hard, yet we persevered and are glad to share our top picks with you.

1.Hoashi Design

Haoshi Design clocks are absolutely stunning. While the timepieces focus on simple clockworks, the X Clock series’ 3-D designs make them unique. By incorporating animals into the designs, these graphic beauties remind us of nature. Time takes flight on the wings of swallows gliding across the wall or glides gently by surrounded in a pool of koi.




2. AD Zif

Wall decals jazz up plain walls in unique and artistic ways and AD Zif is just the place to find them. A wide range of geometric and children’s decals are offered along with appliances stickers. The headboard collection adds textures and interest behind beds. Customized decals are also available.

Desktop13. Gautier Studio

The PLOG-IT line of lampshades and cords is versatile and stylish. Mix and match different colored cords with trendy shades in metal and wood. The easy to use cords simply plug into a wall socket and have a built-in switch. They can be added virtually anywhere a light is needed.


4.Well Made

STiiCKS Magnetic Post Frames make framing odd sized artwork a cinch. They conform to nearly any size and installation is simple. One piece of wood is screwed to the wall while strong magnets hold another piece to it with the displayed material in between. Changing out work is simple, too. Four finishes will fit any design decor.

Desktop35. Paper Pleasure

Paper Pleasure offers a wide array of journals and honeycomb furniture made with specialty paper, lightweight yet durable. Notebooks are printed with stunning graphics using cutting edge technology that allows the book to be printed on three sides in one continuous pattern. The innovative honeycomb furniture is flexible and offers sturdy benches and stools while cardboard storage furniture offers smart solutions.

Paper Pleasure


6. House of Wahi

Stunning is the only word one can use to describe the natural stone tables from House of Wahi. Geometric metal bases are topped with natural stone materials in vibrant colors. Geodes are pieced together and polished to create a gorgeous top that is full of sparkle and shine. These add a touch of elegance to any room they grace.



7. Zenza

Zenza lighting collection is dazzling. Artisans create handmade nickel-plated fixtures with intricate and modern patterns punched in the surface. The light casts the pattern onto the adjacent surfaces when lit, making a breathtaking show. The inner glow and shiny metal finish combine to create true piece of craftsmanship and artistry.



8. Camino

Streamlined and chic furnishings are coming out of Camino, a brand new company with a lot of creative talent.  Minimal, sleek lines are used in furniture and accessories but varying wood tones and colors add interest. The dark wood tone of a clock is paired with a sleek copper colored base while light wood tones give a desk an airy feeling.



9. KIFU Paris

KIFU focuses on artisanal and craftsman made accessories and furnishings. Rich textures and exotic patterns accentuate every piece. Woven snakeskin graces “bullion” boxes while shagreen and stone sit side by side in a vase. Luxury looks striking in this brand.

Kiku Paris


So there you have it. Our favorite picks from NY NOW market week. These products are truly innovative, artisan, and as unique as our client and we hope you enjoy them.

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What Kills a Design Project, and How to Survive

Working as a professional designer or architect requires from you a lot of business and personal skills. Sometimes, even if you’re working your best, breaking all productivity records, you still realize that you are stuck in discussions, unfinished documentation and the project hasn’t moved forward not one jot.

Why does it happen so? We have picked up Top-4 efficiency killers any designer knows about and provided easy ways to combat them. So get ready to bust them up.

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